Think (About It) A timeless soulful ballad imbued with yearning and melodic introspection

Think (About It) is not just a song; it’s an experience. Released in 1967 by Lynn Collins, this timeless soulful ballad transcends generations with its raw emotion and captivating melody. The track became a staple of the Northern Soul scene in the UK, finding a renewed life on dance floors decades after its initial release.

Lynn Collins was a powerhouse vocalist whose career tragically ended too soon. Born in Houston, Texas in 1945, she began singing at a young age, eventually landing a deal with the legendary Atlantic Records. “Think (About It)” emerged from these sessions and became her defining work, showcasing her unparalleled vocal range and ability to convey deep longing through song.

While the song’s origins lie within the Soul genre, it possesses elements that bridge across multiple musical landscapes. There’s a palpable funkiness driving the rhythmic backbone, punctuated by tight horns and driving percussion. However, the melody itself leans towards a more introspective ballad structure. Collins’ vocals soar above this dynamic interplay, her voice laced with both strength and vulnerability as she navigates the complexities of love and loss.

Lyrically, “Think (About It)” speaks to the universal human experience of heartbreak and yearning. The song’s protagonist pleads with their former lover to reconsider their decision, laying bare their emotions in a desperate attempt to salvage the relationship. Collins delivers these lyrics with a raw honesty that resonates deeply with listeners.

Dissecting the Musical Tapestry

To fully appreciate “Think (About It),” it’s essential to delve into its sonic construction:

• Vocals: Lynn Collins’ voice is undeniably the centerpiece of the track. Her powerful belting, punctuated by soulful whispers and melismatic runs, showcases a vocal versatility that was rarely matched during her era.

• Horns: The horn section adds a layer of soulful texture to the song, weaving intricate melodies that interplay with the main vocal line. Their presence evokes a sense of warmth and nostalgia, further enhancing the emotional depth of the music.

• Rhythm Section: The driving rhythm section, composed of drums, bass, and guitar, lays down a foundation for Collins’ vocals to soar. The percussion is tight and groovy, while the bassline provides a melodic counterpoint that anchors the track.

The interplay between these musical elements creates a unique soundscape that is simultaneously energetic and introspective. “Think (About It)” seamlessly blends up-tempo rhythms with soulful melodies, resulting in a song that is both danceable and deeply emotional.

The Enduring Legacy of “Think (About It)”

Despite its relatively obscure origins, “Think (About It)” has enjoyed a remarkable resurgence over the years. Its popularity soared within the Northern Soul scene, a subculture devoted to the upbeat and soulful sounds of 1960s American R&B. DJs began playing the track in clubs across England, leading to it becoming a staple on dance floors and inspiring countless covers and reinterpretations.

The song’s enduring appeal lies in its universality. It taps into the timeless emotions of love, loss, and longing, themes that resonate with listeners regardless of age or background. Collins’ vocal performance is undeniably captivating, imbuing the lyrics with a raw honesty that continues to touch hearts decades after the song’s release.

“Think (About It)” serves as a testament to the power of music to transcend time and connect with people on a deep emotional level. It’s a reminder that great songs can emerge from unexpected places, finding new life and meaning through subsequent generations.

The Impact of Northern Soul:

The rise of the Northern Soul scene played a pivotal role in reviving “Think (About It).” This subculture emerged in Northern England during the late 1960s and early 1970s, characterized by its love for obscure American soul records, often overlooked in their home country. DJs like Russ Wicks,

Keb Darge, and Ian Levine scoured record stores and flea markets, unearthing hidden gems that became anthems on the dance floor. “Think (About It)” found a new audience within this scene, its soulful energy and pleading vocals resonating with dancers eager for music that spoke to their hearts.

Beyond The Dance Floor:

While synonymous with Northern Soul, “Think (About It)” has transcended its subcultural roots to gain wider recognition. It’s been featured in films, television shows, and commercials, introducing the song to new audiences who may not have otherwise discovered its magic.

This enduring legacy is a testament to the power of great songwriting and unforgettable vocal performances. “Think (About It)” reminds us that music can bridge generations, connect people from different walks of life, and offer solace and inspiration even in the face of heartache.